MBA Digital Marketing and Innovation

The 2-year MBA in Marketing Digital & Innovation (M1-M2) aims to train ethical managers in digital marketing capable of reconciling skills in digital marketing, business development and data in a resolutely entrepreneurial and start-up approach.

The teaching is divided into 2 courses:

• General education path:

- Strategy (digital transformation, business models, Innovation, business plan, sociology of consumption)
- Business development (commercial strategy, management, closing, CSR)
- Digital marketing (web marketing, management, social media-content)
- Entrepreneurship and project management (collective financing, agile project management, Leadership, Business English)

• Professional education course in 2 specialties:

Growth Marketing Specialty with a view to complementarity between growth marketing strategies (short term) and that of inbound marketing (long term); In this sense, the course combines digital marketing skills and data analytics and testing skills, the latter being essential for growth marketing.
- Customer journey and experiential marketing
- Digital marketing strategy
- Growth marketing
- Data analysis and testing

Marketing Data Specialty aiming to master skills in strategy and digital marketing on the one hand, development, data science, data analysis and big data on the other hand in order to guarantee an exhaustive data path:
- Modern Data and Big Data infrastructures
- Language, exploration and manipulation of data
- Analytics and data science
- Data governance