MBA Digital Marketing and Innovation
- Initial or continuous training
- 12300€
- Octobre 2023
- French
Program description
The MBA Digital Marketing and Innovation is a 12- or 24-month programme. The first year consists of general teaching on marketing, digital marketing, management, business development, corporate strategy and a few programming languages. A second year with specialised courses, Growth Marketing or Marketing Data, depending on the option chosen:
- Growth Marketing specialisation:
This specialisation offers students the opportunity to acquire skills in growth marketing and inbound marketing. As a result, they will be able to take advantage of growth opportunities from a perspective of complementarity between the short term and the long term.
Students will also acquire skills in data analytics and testing, which are essential tools for growth marketing.
- Data Marketing specialism:
This specialism is aimed at students with a real taste for data. It offers them the opportunity to develop cutting-edge skills in web development, data science, data analysis and big data.
Skills developed
- Train ethical 4.0 managers in digital marketing at both strategic and operational levels, capable of holding positions in both marketing and data;
- Adopt a cross-disciplinary approach to marketing, so as to implement a digital marketing strategy that is as effective in the long term as it is in the short term, in a context of digital transformation;
- Develop and consolidate a growth marketing and business development mindset in the context of both start-ups/SMEs and large companies, with an innovation marketing approach;
- Understand the opportunities and challenges offered by data afin order to meet the new challenges of marketing innovation (artificial intelligence, machine learning, etc.) and respond to the demands of personalisation and customer engagement.
Programme of the MBA Digital Marketing and Innovation 2023/2024 - 518h
Teaching methods:
Face-to-face: 95% | Online: 5%
Lectures: 60% | Tutorials: 40%
- Digital transformation
- Business plans and budgets
- SME, Disruptive innovation
- Strategy
- Business intelligence
- The fundamentals of digital marketing
- Brand content and social media
- Corporate social responsibility
- Mobile marketing
- Digital consumer behaviour
- Agile project management
- E-commerce
- Web marketing performance management
- Sales strategy and performance management
- Negotiation and closing
- Leadership and team management
- Fundraising and crowdfunding
- Excel/VBA
- Python (beginner level)
- Visits/conferences
- Soft Skills
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2-month work placement (44 days in a company) for initial training
MBA objectives
- Diagnose, design and implement a strategy;
- Manage web marketing performance on the basis of a digital marketing plan;
- Designing and implementing a business development strategy;
- Designing and implementing a digital marketing strategy;
- Designing and implementing the GrowthMarketing Strategy;
- Managing and steering a Data-Driven marketing project
Teaching method
ESLSCA's educational engineering is based on three pillars:
- Academic: The starting point is the academic pillar, which enables learners to acquire technical, scientific and managerial knowledge.
- Know-how: Putting into perspective the real situation in a company or carrying out an assignment on a company issue or carrying out CCMP case studies. Expertise: Increased expertise through certifications offered to students and participation in conferences and master classes.
MBA label
The Digital Marketing School label testifies to the relevance of the MBA Digital Marketing and Innovation programme to changes in the professions and to the expectations of companies in the digital marketing sector, enabling our students and future graduates to promote their professional integration.
Events
- Inbound Marketing Day 2022 (M1 et M2)
- Salon Vivatech 2022
- Hackathon (Test &Lean) (Spécialisation Growth Marketing)
- Capstone (Data) (Spécialisation Marketing Data)
Academic projects
- Preparation for Google certifications: Digital Marketing (M1), Google Ads (M1) , Google Analytics (M2)
- Microsoft Power BI certification
- Preparation for Inbound Marketing certification (Hubspot)
- TOEIC preparation and exam
- Hackathon, Capstone
- AWS (Amazone Web Service) Academy partnership: This partnership offers a privileged path to enable all our students to gain practical experience with a view to obtaining the AWS Academy Cloud Foundations certification, recognised by industry professionals.
Enrolment is open all year round and closes once the number of students has been reached (places are limited per class).
Registration deadline: 2 October 2023. After these dates, please contact the Admissions department directly.
Admission procedure
Pre-selection of the file including :
- CV
- Application questionnaire
- Skills assessment interview
Prerequisites
- Have at least 3 years' higher education (180 ECTS) from a business school or university in marketing, management, science, economics, commerce, etc.
- An interest in mathematics, statistics, econometrics, etc.
Career prospects
Our MBA in Digital Marketing & Innovation offers a wide range of career opportunities, with jobs in both digital marketing and data processing in high demand on the job market.
The Data Marketing speciality, like the Growth Marketing speciality, offers a number of interesting gateways between the digital marketing and data professions, depending on each student's skills and career plans.
Growth Marketing
- Acquisition Manager
- Customer Experience Manager
- SEM Manager
- Social Media Manager
- UX Designer / UI Designer
- Web Analyst / Digital Analyst
- Growth Hacker / Growth Marketer
Marketing Data
- Data scientist (the interpreter)
- Data analyst (the populariser)
- Data engineer
- Data Architect
- Chief Data officer
- Marketing analyst
- CRM project manager
- Chief Marketing Officer
- Digital marketing project manager
- Inbound Marketing Manager
The volume of job offers for executives on the internet exploded at the beginning of 2016 (Sales Marketing: 11%, Innovation RD: 18%) (Source APEC).
Assessment procedures
The study year is divided into two semesters, with the last week reserved for exams.
Students are graded according to the ECTS (European Credit Transfer and Accumulation System) standard promoted by the European Union. The assessment system complies with the 2022-2023 internal study regulations; the average grade for a course or module is used to assess the effort made by each student and to help them make decisions about their academic and professional choices.
It includes elements of continuous assessment, the evaluation of various assignments and the grade obtained during the semester assessments.
Under the direction of the School Director, the school jury meets once a year to decide on the case of each student (passing, repeating, reorientation).
Students validate their year with 60 ECTS (i.e. 30 ECTS per semester) and an average of 10/20 per module, bearing in mind that 5 is an eliminatory mark for a course.
In addition, all the educational requirements must be met:
- Compulsory minimum 4-month work placement
- Final dissertation
- Personal development (participation in the life of the school)
Any student who fails to obtain an average of 10/20 in a module will be invited to the make-up session to retake the examinations set by the passing jury.
A second School Jury will take place after the make-up session to decide on the case of each student: conditional admission for 2-year sandwich students, repeating a year, reorientation, exclusion, gap year.
Gateways, equivalences and further study
Bridges and equivalences
There are no gateways or equivalences: enrolment in the programme requires you to take all the modules.
Continuing your studies
It is entirely possible to continue your studies after the first year of the MBA Digital Marketing and Innovation, provided you have the necessary pre-requisites, in particular any 5-year higher education course such as an MBA or Master's degree.
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Intissar Wahid MBA Logistics and Supply Chain Management"I chose the ESLSCA because of the richness of the program and the quality of the speakers."
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Romain Dei Tos Financial Markets"The Trading division brought me a market culture and field experience from experts in the sector ..."
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Arti Patel MBA Digital MarketingDiscover the MBA Digital Marketing
"The school offers real opportunities and prospects for advancement in the professional world."
